Important Update (2026)
Avalon Funeral Plans is now part of Golden Leaves Funeral Plans, forming one of the largest independent funeral plan providers across the UK and Europe.
- Existing Avalon customers continue to be supported as normal
- New funeral plans are now provided by Golden Leaves rather than Avalon This means Avalon is no longer actively selling new plans, but remains relevant for understanding existing plans and the wider group offering.
Avalon Funeral Plans – At a Glance
Overview
Avalon has been established for over 20 years and is best known for its flexible funeral plans designed for people living between the UK and Europe. Plans can be used in countries including Spain, Portugal, Cyprus and the Canary Islands.
However, while the geographic flexibility is a clear strength, the plans themselves are more basic in structure, particularly when it comes to third-party cost coverage.
Avalon Funeral Plans: At a Glance
| Feature |
Details |
| Trustpilot rating |
4.9★ (4,400+ reviews) |
| Regulation |
FCA regulated |
| Plan types |
Standard, Plus, Premier |
| Key strength |
European cover and dual-location flexibility |
| Key limitation |
£1,000 contribution to third-party costs |
| Payment options |
Upfront, 6–12 months (interest-free), or instalments (1–15 years) |
| Current status |
No longer selling new plans |
Customer Reviews
Avalon has very strong customer feedback, with a Trustpilot rating of 4.9★ from over 4,400 reviews.
Customers consistently highlight professional, knowledgeable staff, clear and pressure-free explanations, and a smooth and straightforward sign-up process.
It is worth noting that most reviews relate to the purchase and setup experience, rather than the service delivered at the time of a funeral.
What’s Included
Avalon offers three core plans, with increasing levels of service including funeral director services, coffin, hearse and a contribution towards third-party costs.
What’s Not Included (Important)
Avalon plans are not fully comprehensive. Only £1,000 is allocated to third-party costs, and additional fees such as cremation, officiant and other services may exceed this amount. As a result, families may need to cover additional costs at the time of need.
Payment Options Explained
Customers can pay upfront or over 6–12 months without additional fees, or choose longer-term instalments (1–15 years), which increase the total cost over time.
The Avalon Promise ensures that if you pass away after 12 months of payments and are up to date, the funeral services will still be provided.
How Safe Are Avalon Funeral Plans?
Avalon plans are FCA regulated, with funds held in an independent trust, separate from company finances. Following integration with Golden Leaves, the combined group serves over 150,000 customers with significant funds held in trust, providing additional financial stability.
Key Benefits
- European and UK coverage
- Suitable for expats and second-home owners
- Strong customer satisfaction
- Joint plans available
- Free transport within mainland UK
Potential Drawbacks
- Limited third-party cost cover
- Not all funeral costs are guaranteed
- Smaller funeral director network
- Potential additional costs for families
Who Should Consider Avalon?
Existing customers may value reassurance and continuity. New customers will now be directed towards Golden Leaves, which provides the current range of funeral plans within the same group.
If you are considering a funeral plan today, it is worth comparing Golden Leaves, which now offers the full range of plans within the same group and represents the current option for new customers.
Verdict
Avalon is no longer a standalone choice for new funeral plans. It now forms part of the Golden Leaves group, strengthening long-term stability while shifting new customers towards a different provider within the same organisation.
Its strong customer satisfaction and international flexibility remain clear strengths, but plans are less comprehensive, particularly around third-party costs.
Bottom Line
Avalon is best understood as a well-regarded legacy funeral plan provider within the Golden Leaves group, with strong customer service but more limited cost coverage.