Expert authors

Ashley Shepherd

Ashley Shepherd is Managing Director and founder of specialist websites Simply Funeral Insurance, Simply Equity Release and over 50s finance website Over50choices. With more than 30 years’ experience in financial services including building societies, insurance, prepaid funeral planning and equity release, Ashley is a recognised name in the industry and has been quoted in leading publications including the Daily Telegraph, Daily Express, Financial Times, Mail Online, BBC, Guardian and Mail Online.

Ashley’s previous senior management roles include Marketing Director for Sun Life Direct and AXA Wealth, Head of Marketing for Stroud & Swindon Building Society, Head of Home Finance Sales at Egg and numerous positions within Cheltenham & Gloucester Building Society.

Simply Funeral Insurance is a trading name of Over50choices Ltd, a 5 star customer rated company on the independent review site Feefo. With trust and honesty being at the forefront of the company’s values, it is authorised by the Financial Conduct Authority and a member of both the NAFD and the Equity Release Council.